McDonald’s vs. Taco Bell: Promote US $ 1 options: That’s Taco Bell’s message to fast-food consumers as the price war in this market segment intensifies. With a forecast of visits to fast food establishments in the United States unchanged for the next year, the main hamburger chains are competing for a niche and advertising discounts to attract the attention of customers.
This trend includes McDonald’s Corp, which unveiled a new low-priced menu on Monday. Taco Bell, the Mexican food chain owned by Yum Brands Inc., has responded to the competition with what it calls its “largest value campaign in company history.”
The chain reminds customers that it has 20 food options for $ 1, and this one-dollar line will be expanded with 20 more products for a limited time in 2018.
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The menu will include French fries, nachos, and a new folded quesadilla, with meat and cheese on a flour tortilla.
“I think a lot of firms are reluctantly trying to figure out what foods to serve at these prices,” Brian Niccol, the chain’s chief executive, said in an interview. “We choose to lean on them,” he added.
The $ 1 “cravings” range at Taco Bell, which has seen same-store sales growth over the past six years, dates back to 2014.
A $ 5 box arrived two years later. The two discount offers generated sales of roughly $ 1.5 billion last year. Further updates to follow Tellthebell.ninja for the more latest news on the taco bell store. Feel free to comment below.