Taco Bell entrusts its digital account to Manifiesto: Manifesto’s creative proposal derives from brand positioning but adapts to trends in the digital environment. The Manifesto Social Intelligence team that will manage the account is led by Javier Alexandre as Head of Social Media.
The manifesto will manage the digital communication of Taco Bell. With its creative proposal Manifiesto, it launches a transversal concept that derives directly from brand positioning but adapts to current trends in the digital environment.
Based on this concept, different territories and content lines will be worked on with a tone in tune with the target and aligned with trends. It will be carried out through a team highly focused on digital listening to generate engagement with Generation Z and the lowest segment of Millennials.
In the same way, the micro posting in Instagram stories and the Used Generated Content is the basic premise with which the agency intends to achieve more engagement with the target to become a digital love brand.
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The Manifesto Social Intelligence team that will manage the account is led by Javier Alexandre as Head of Social Media, and Noelia Fernández as Executive Creative Director.
Javier Alexandre, Head of Social Intelligence at Manifiesto, commented that it has been a huge challenge to acquire a brand as social as Taco Bell. “The main objective of the new digital strategy will be the use of its own technological tools that manage to capitalize on the micro-influencers who, without prior agreement, already work for the brand.” Stay connected with Tellthebell.ninja for more latest updates on the taco bell store.