Taco Bell now has a vegetarian menu: Taco Bell will feature a vegetarian section on its recently redesigned menu, which also includes two new items. Starting this Thursday, the fast-food chain will offer two new vegetarian items: a Black Bean Crunchwrap Supreme and a Black Bean Quesarito. In addition, they continue their other two existing vegetarian options, which will be prominently displayed in a new menu called “Vegetarian Favorites.”
As customers become more health-conscious, the changes make it easier for vegetarians to see their options, the Yum Brands-owned company previously explained. The nationwide expansion in the US of the new menu items to Taco Bell’s 7,000 restaurants in the country follows a trial run earlier this year. They are also planning a new ad campaign to promote the new section.
In total, there are more than a dozen vegetarian items on the Taco Bell menu. They will feature a new green emblem showing the American Vegetarian Association’s Taco Bell certification. It became the first and only fast food service chain to receive certification in 2015.
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Taco Bell emphasized that non-vegetarian items can be made vegetarian by substituting meat for beans. The chain said its menu items “can be customized in more than 8 million ways” to fit a vegetarian diet.
Notably absent from the menu are alternative meat products from Impossible or Beyond Meat. KFC, which is also owned by Yum Brands, tested a new plant-based chicken from Beyond Meat in Georgia.
Plant-based meat alternatives have become popular in supermarkets and restaurants around the world, as people seek healthy, organic foods to eat. Taco Bell said in a statement that it plans to “further innovate in this growing space.”
Other companies are trying to cash in on diet-based resolutions. Chipotle launched “Lifestyle Bowls,” a new collection of foods that fit Paleo, Keto and Whole30 diets.
Burger King began selling the Impossible Whopper, featuring a “meatless meat,” nationwide in August. Perhaps invading Taco Bell territory, Burger King is also selling dollar tacos.
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